History
The King Drive BID neighborhood has a long, rich history beginning in the mid-1800s when German settlers migrated to Milwaukee and established a neighborhood by building homes, churches and schools. The area quickly became a self-sustaining economic zone as retail businesses opened up shop on Downtown 3rd Street, now known as Dr. Martin Luther King, Jr. Drive. The community continued to grow. By the early 1900s, the northeastern section of the community became a large-scale industrial district, much of which still exists today. The neighborhood’s close proximity to the city and easy access to the Milwaukee Road rail line and the Milwaukee River system, encouraged block after block to be developed by manufacturers of shoes, beer, pianos, wooden toys and more. The largest of the factory was an auto body plant built in the 1920s that later became an American Motors manufacturing facility. In the 1920s, new ethnic groups moved into the neighborhood and among them were the first African-American families. These new African-American families followed the community-building pattern of their German predecessors, establishing new churches, establishing new businesses, and creating a diverse neighborhood with a distinct cultural flavor. Today the neighborhood is experiencing an unprecedented growth in commercial and housing development. The quality of life has never been better and continues to grow every day.
Mission
Historic King Drive Business Improvement District (BID) uplifts and preserves the authentic essence of Milwaukee’s King Drive as we progress towards an inclusive, prosperous future.
To truly know Milwaukee, one must step onto Dr. Martin Luther King, Jr. Drive, meeting neighbors and experiencing the heartbeat of a thriving community.
This historic district is unlike any other in the city – longtime businesses stand proudly alongside new, creating an authentic Milwaukee destination that reflects the area's rich culture.
The BID is home to longstanding businesses like the Fein Brothers restaurant supply store for 90 years, and Bruno’s Floral Shop and Crown Hardware for over 70 years. With new businesses like Niche Book Bar standing alongside these successful stores, visitors and neighbors take in the rich history while experiencing modern services.
From health and wellness storefronts to bustling nightlife, visitors and neighbors can enjoy a collection of rich experiences.